š Letās Be Honest: Would You Buy From Your Own Business?
Imagine youāre scrolling through Facebook when you discover a business youāve never heard of before.
The products look interesting. The posts look promising. But before you spend your money, you want to know a few things.
What exactly do they sell? Can you trust them? How do you place an order? And what happens if something goes wrong?
You visit their profile, look through a few posts, and try to find the answers.
But the information is unclear. The prices are difficult to find. You donāt know how to order.
Would you still buy from them?
Or would you simply scroll past and find another business?
Now, hereās the uncomfortable question: What if that business were yours? š
Many small business owners focus on promoting their products and services without considering what a potential customer experiences when they discover the business online.
Today, weāre turning the spotlight around.
Welcome to your 60-Second Digital Marketing Challenge! ā±ļø
šÆ The Challenge: Look at Your Business Through a Customerās Eyes
Donāt answer these questions based on what you know about your business. Answer them based on what a stranger can actually see.
Open your businessās Facebook page, Instagram profile, TikTok account, or WhatsApp Business profile.
Imagine youāve never encountered your business before.
Now, answer these five questions.
1. š Can I Understand What You Do?
Imagine landing on your profile for the first time.
Can I immediately understand what you sell or what service you provide?
Or do I have to scroll through several posts to figure it out?
Your marketing tip: Make your business description clear. Tell people what you offer and, where relevant, who you serve.
2. š¤ Do I Have a Reason to Trust You?
Youāve caught my attention, but Iām not ready to buy yet.
Can I find useful information about your business? Are your product photos clear? Do you explain your services properly? Can I see genuine customer feedback, where available?
Your marketing tip: Build trust by being transparent, providing accurate information, and presenting your products or services professionally. Never invent testimonials or customer reviews.
3. š° Do I Know What Iām Getting?
I like what you offer, but I still have questions.
What does the product include? How much does it cost? Are there additional charges? What exactly will I receive if I purchase your service?
Your marketing tip: Answer common customer questions in your content. Clear information helps potential customers make informed decisions.
4. š² Do I Know What to Do Next?
Iām interested! But how do I buy from you?
Must I send a WhatsApp message? Complete an order form? Visit your website? Request a quotation?
If the next step isnāt clear, I might postpone the purchaseāor forget about it altogether.
Your marketing tip: Give every promotional post a clear next step. For example: āSend us a WhatsApp message for a quotationā or āVisit our website to place your order.ā
5. ā¤ļø Does Your Content Speak to Me?
Look at your last five posts.
Are they all asking people to buy something?
Or do they also answer questions, solve problems, share useful advice, and help customers understand the value of what you offer?
Your marketing tip: Balance promotional content with helpful content. Show customers how your product or service can meet their needs instead of simply repeating that youāre selling something.
š Your 60-Second Scorecard
Letās see how your business performs!
Give yourself one point for every statement that is true.
| Question | Your score |
|---|---|
| A new visitor can quickly understand what I offer. | ā 1 |
| My online presence provides reasons for customers to trust me. | ā 1 |
| My products, services, and essential information are clearly explained. | ā 1 |
| Customers can easily find out how to buy or enquire. | ā 1 |
| My content provides value beyond simply asking people to buy. | ā 1 |
Your total: ____ / 5
š± What Does Your Score Mean?
0ā2 points: Time for a refresh!
Donāt panic. Youāve identified opportunities to improve how your business presents itself online. Start with the basics: clarify your offer, make contact information accessible, and explain how customers can buy from you.
3ā4 points: Youāre building a good foundation.
Some important elements are already in place. Look for the gaps that could make a customerās experience easier, clearer, and more trustworthy.
5 points: Great work! š
Your online presence covers these five important basics. Your next step is to keep your information accurate, understand your audience, and learn from how customers respond to your marketing.
Remember: This scorecard is a simple self-check, not a measurement of your actual sales performance. A strong online presence can help customers make decisions, but sales also depend on factors such as pricing, demand, competition, and the quality of your offering.
š Your Mini Marketing Mission
You donāt need to redesign your entire business or spend money on advertising today.
Instead, choose ONE thing you can improve in the next 24 hours.
It could be:
- Updating your business description.
- Making your ordering instructions clearer.
- Adding missing product or service information.
- Creating a post that answers a common customer question.
- Explaining the value of your offering more clearly.
Small improvements can make the customer experience easier.
And when customers can understand what you offer, find the information they need, and see how to take the next step, youāre giving them a better opportunity to consider doing business with you.
š¬ Letās Talk!
If you discovered your business online today as a complete stranger, would you trust it enough to make a purchase?
Be honest with yourself!
What is the ONE thing you would improve first?
Share your answer with another business owner and challenge them to complete the 60-second test, too. š
š A Final Thought from Lumora Business Hub
Digital marketing isnāt just about getting people to notice your business. Itās also about helping them understand your offer, find the information they need, and make informed decisions.
Donāt just ask, āHow do I get more people to see my business?ā
Start asking:
- āWhen people find my business, am I giving them a good reason to take the next step?ā *
Lumora Business Hub ā practical insights to help you build your business, one step at a time. š±
